McDonald’s “Our Food, Your Questions”

McDonalds Canada recently launched their latest social media program  entitled “Our Food, Your Questions”.

This website provides full nutrition and ingredient disclosure based on commonly asked questions with written answers or video clips in the manufacturing plants
You can submit your own questions as well,  on any aspect of their food, philosophy, nutrition, produce, sourcing or values.
For example the Big Mac Video illustrates how easy it is to make this burger at home.  It has had more than 2 million views and there is no paid media behind any of the videos.
They produce content discussing specific processes related to the product that users can share, not on broad statements
The answers to questions such as “ are your chicken nuggets really made of all chicken” or “why do your apples look so fresh” will enlighten you.